SEMA Countdown: SEMA 2025 Sneak Peek
Culture, Sentury | 09/25/2025

SEMA Countdown: A SEMA 2025 Sneak Peek
Groundspeed Tires and Groundspeed Commercial will be back at the SEMA show this year with their trusted range of passenger, light truck, and commercial tires. Groundspeed is also excited to be introducing two new tires for the All-Season and Crossover vehicle segments, as well as the launch of their new brand magazine. Read more for a sneak peek into what is coming up for Groundspeed at SEMA 2025.
Groundspeed Launches Two New Tires at SEMA
Groundspeed will introduce two new tires this year at SEMA, the Voyager GT-AS, a new passenger tire for the All-Season segment, and the Voyager XT, a crossover-terrain tire for light trucks, SUV and CUVs.
The Voyager GT-AS was designed for the year-round touring driver, and has multiple all-season design and tread features that provide traction in dry, wet, and winter weather. The tread is designed to give excellent handling, even tread wear, and to improve fuel economy, and computer-optimized tread pattern blocks increase ride comfort and reduce road noise. Backed by the GroundUp! 60K Mileage Warranty, Groundspeed’s highest mileage warranty yet, the Voyager GT-AS is a must-see at SEMA this year!


The Voyager XT is a hybrid Crossover-Terrain tire developed for popular overlanding CUV/SUV and light truck vehicles, and is available in over 70 sizes. This durable and reliable tire features an extreme-terrain look and XT features, such as an aggressive tread design for off-road traction, F-Rated/12 Ply Rating, and ultra-high strength steel cord belt construction for puncture resistance, improved steering response and better tread wear.
The Voyager XT features the GX Silica compound with nano-grade silica that balances tread wear and traction, and improves snow traction in low temperatures. This tire is backed by Groundspeed’s with an exceptional GroundUp! 55K Mileage Warranty.
Voyager GT-AS Video Debut!
Learn more about the Voyager GT-AS in the debut of the product video, right here!
Groundspeed’s New Brand Magazine Release at SEMA
This year’s SEMA show will also see the release of Groundspeed’s new brand magazines, one for Passenger/Light Truck and one for Commercial, both elaborate print publications featuring lifestyle photography, product information, and informative articles on a variety of relevant tire topics. Take a look at the cover of Groundspeed’s upcoming first issue below.

We Look Forward to Seeing You at SEMA 2025!
We are looking forward to seeing you at this year’s SEMA show! Click on the link below for directions to the Sentury Tire USA Booth #44063 using SEMA’s interactive map.
Directions to Booth #44063



